14 innovations to delight the digital-first customer.

Customer experience personalisation is no longer a “nice-to-have.” In today’s digital-first world, it’s now a “must-have.”

81% of organisations see CX as a differentiator and the number one indicator of strategic performance.


Wherever you are in your journey, this eBook provides innovations on how to harness technology to improve your company’s approach to personalisation—leading to better-performing business.


Inside, you’ll find ideas on:


  • Enabling the customer to pick up where they left off on any channel
  • Sending outbound messages for milestones such as birthdays and anniversaries
  • Transparently addressing service failures
  • Responding to customer comments
  • Recommending content, products, or offers that most fit customer needs

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

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