14 innovations to delight the digital-first customer.

Customer experience personalization is no longer a “nice-to have.” In today’s digital-first world, it’s now a “must have.”

81% of organizations see CX as a differentiator and the number one indicator of strategic performance.

Wherever you are in your journey, this eBook provides innovations on how you can harness technology to improve your company’s approach to personalization—leading to a better performing business.

Inside, you’ll find ideas on:

Enabling the customer to pick up where they left off on any channel
Sending outbound messages for milestones such as birthdays and anniversaries
Transparently addressing service failures
Responding to customer comments
Recommending content, products, or offers that most fit customer needs

Presenting:

Jane Cummins

Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins

Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins

Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins

Head of Strategy & Change, Direct Service, AIB

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