Plan your CX strategy with this Forrester report

To keep up with shifting customer expectations and combat potential budget cuts, CX leaders must be smart and strategic about where to invest funds. How do you decide what to focus on to generate efficiency? What will ultimately improve your program’s effectiveness? The complimentary Forrester report, “Planning Guide 2023: Customer Experience,” takes an in-depth look at what areas will help your business present the results your finance leaders are looking for.

This report examines how to maximize the benefits CX programs offer, including:

• Spending categories (i.e. technology) contact center leaders can expect to grow, decrease, or remain the same
• How to boost the fiscal efficiency of your company’s CX program expenses
• Key areas to increase funding to maximize budget effectiveness
• Opportunities to decrease funding to mitigate unnecessary spending
• Data detailing the levels of growth and decline CX leaders can expect within their budget in the next year