Learn how top companies make the most of their CX investments

Forrester's groundbreaking report shows customer experience (CX) is declining for the third straight year! That's why 40% of CX leaders plan to increase their overall CX investments above inflation in the next 12 months. To succeed, according to the report, CX leaders must invest to overhaul core CX competencies.

The payoff? Increased customer retention and enhanced revenue growth. Don't just survive in today's cutthroat market – dominate it with Forrester's game-changing insights!

Learn more with Forrester’s “Budget Planning Guide 2025: Customer Experience.”

This complimentary report provides data-driven insights, including:

  • Where to increase, decrease, or experiment with your CX budget
  • How to invest in AI-powered summary tools to boost CX team productivity
  • Why experimenting with emerging tech improves decision-making and ROI
  • Which skills are critical for developing AI, analytics, journeys, and conversation design
  • How to identify third-party providers for customer insights and experience delivery

Start improving your CX future now.



Forrester Budget Planning Guide 2025: Customer Experience, Forrester Research, Inc., August 1, 2024

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Presenting:

Jane Cummins
Head of Strategy & Change, Direct Service, AIB

Get the Report

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