Calculate your CX business case to win executive funding

Earning financial support for customer experience (CX) programs takes effort, but it’s worth it. Forrester estimates that a 1-point increase in the Customer Experience Index score earned $1.2 billion* more on average in one industry.

Learn how to win executive approval by proving the true value of CX. Get Forrester's step-by-step guide "CX Leaders: Get Funding or Get Fired!"

This complimentary report features key insights on showing:

• Ways CX will result in more money earned and saved
• The importance of calculating the ROI of CX projects
• Understanding links between CX improvements and results
• Applying a monetary value to customer loyalty

Start building your CX business case now


*CX Leaders: Get Funding Or Get Fired!, Forrester Research, Inc., May. 28, 2024